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Enjoyed this latest post Sam.

To the first point you raise in the “pondering my pondering” section, I try to view the value of a public post this way:

1) Utility to the writer: Even if nobody reads what you wrote, solidifying your ideas is, hopefully, valuable to you, the writer.

2) Utility to people unfamiliar with the idea: As you suggest, it’s easy to think something is obvious once you know it or that “everyone knows it.” Then again, if you didn’t know what unbundling/bundling was a month ago (and you a quite well-read and tuned in to the business world), there’s a good chance others don’t know it either. I’m guessing most people intuitively grasp the concept of bundling, it’s everywhere once you look for it, but haven’t spent much time thinking about it or have neglected to pin a nifty label on it.

3) Utility to people already familiar with the idea: I know about bundling but I still enjoyed your post immensely. For one, I don’t always think about bundling, so when I see a post like yours it’s a great signpost/reminder to say, “Hey this is a cool idea you should revisit and think about!” Reminders and repetition are underrated , imho. Second, I love it when people re-contextualize an idea and make me think about it in another way. Carrying the bundling metaphor into other domains helps me spin my own wheels on the topic. I extend the idea of a “growth mindset” to ideas: I’m never finished with exploring or evolving my thinking on the ideas that are really interesting to me. So thanks for posting about your topic of the week.

I know you know all the above, but it’s worth making explicit (just like how you made your thoughts explicit and shared them with us in the piece above). It’s hard to have a conversation about things if you keep your ideas bottled up in your head. And good conversations are worth coming back to time and time again. That includes the conversation with have with ourselves, that we have with interesting ideas or books, and certainly those we have with other people.

To your second point, you can still continue exploring the ideas you didn’t get to in a future post. It’s a tough trade-off wanting to focus a message vs. including everything and the kitchen sink (oh there’s an entrepreneurial lesson in that last point too!).

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